Systems Design
Designing a structured visibility system to balance global campaigns, regional priorities, and everyday merchandising.
Prototype of the tiered promotion framework in use
As promotional demands grew across teams and regions, visibility got harder to manage consistently. Global campaigns, regional seasonal pushes, and everyday merchandising were all competing for the same real estate, with no shared logic for deciding who won. I designed a tiered promotional framework that replaced that negotiation with clear prioritization rules, defined placement zones, and governance that scales with the business instead of a review cycle.
As promotional needs grew across regions and teams, visibility became inconsistent and reactive. Major campaigns competed with seasonal priorities while smaller initiatives had no defined placement at all, so the loudest request usually won, not the most important one.
Competing promotions, no shared priority logic
Without a structured system, visibility relied on manual overrides and whoever argued their case best, which meant every launch reopened the same negotiation from scratch.
To get consistency without losing flexibility, I introduced a tiered promotional model that defines visibility levels by business impact and audience reach, decided once, not re-argued per launch.
Tiered visibility, defined by business impact and reach
Each tier carries:
The tiered system replaced negotiation with a rule. What changed:
The framework moved promotion from a design task to a governed system.