Experience Design
We would like to offer our guests the option to choose which store they would like to pick up their products at.
During checkout, guests can choose to have their items delivered or pick them up in a store. Given how many locations we had, letting guests choose exactly which store to pick up at was a clear win for them.
The checkout process is a critical step in the shopping journey, you want it to be clear enough that guests can move through it without frustration. A slide-out drawer that dims the background keeps guests focused on the task at hand.
Usability testing showed guests liked being able to set a preferred store, which carried benefits throughout the shopping experience. We added that functionality using simple toggles.
Another piece of usability-testing feedback: guests wanted to see available hours for store pickup. Since hours vary by location, we added a dropdown for each store showing exactly when pickup was available.